When AI agents start buying things, will they buy from you?
We spend our days looking at companies. Increasingly, the question we keep coming back to isn't "is this a good product?" β it's "could an AI agent buy this without a human in the loop?"
That turns out to be surprisingly hard to answer by just looking at a website. Some things are obvious β a public API is a good sign, "contact sales" is a bad one. But most companies fall somewhere in the messy middle. We wanted a way to be more systematic about it.
Four categories, 40 points. The rubric is opinionated and probably wrong in places β but the exercise of defining what "agent-ready" means forces you to be specific about what actually matters. Read why we built this, or tell us what we got wrong on Twitter.
Can an agent find this product and understand what it does? If it can't figure out what you sell and what it costs without parsing marketing copy, you're invisible to the machine economy.
Can an agent buy this without a human? Every "contact us for pricing" page is a door that's closed to agents.
Can an agent actually use this? The difference between a product an agent can use and one it can't often comes down to whether there's a test environment.
Can an agent verify this is reliable? When agents spend money autonomously, they need programmatic ways to assess risk β not a logo wall of enterprise customers.
We write about AI agents, commerce, and the companies getting ready. Occasionally.